About Us

Apexl Studios was founded in 2018 by Toby New after spending a number of years as a Senior Developer and project lead with some of the top agencies in the UK, working with very well-known names such as Smeg UK, Adobe, Autodesk, and automotive giant Petronas.

What We Do

We are a full-service digital agency, specialising in bespoke website design and development.

It is our mission to deliver innovative, interactive experiences through our websites and provide you with all the tools you require to reach and inspire your audience.

Our team has a wide range of experience with clients from many different industries meaning we can deliver on almost any spec.

Our core skill set is heavily focused on open source systems, with specific focus on improving sales conversions, ROI, business analytics and SaaS products. We have worked on everything from ‘basic’ brochure websites to global sales platforms powering businesses with a turnover of more than £1b a year.

Whether your company is a small business or a large eCommerce platform we can help. To start your project, send us a message and we will get in touch very soon.

Meet The Team

Toby New

Managing Director

Matt Beard

Director | Head of Development Studio

Joe Buxton

UI & UX | Frontend Developer

Tina Thompson

Operations Manager

Mike Watson

Developer / Ops

Olly Cross


Ben Cleverly

Developer / Ops

Dexter Lawrence

Project Manager

Erin Cooper

Engineering & Production

Nic Lawrence

Engineering & Production

Paul Hood

Hardware & Sourcing

Adrian Cooper


Tom Cuppage

Branding & Design

Corina Darnborough

SEO / Auditing




Our History

January 2014
March 2015
October 2018
May 2020
May 2021
Source Control Founded
Toby New began freelance trading as Source Control at the start of 2014, Initially specialising in Open Source CMS such as WordPress and Drupal.
The Team Expands
Now working with more clients, larger projects and generally more complex work, Sarah Watts joins the team as a web designer/developer along with James Watts as Editor and Videographer. Both join as consultants trading under their own Business, Design Sheep Limited.
Apexl Studios Registered with Companies House
With ever growing clients and projects, it was decided that Source Control should be incorporated as a fully fledged Limited company. As the name 'Source Control' was already taken by a now defunct garden supplies business, it was decided that was should register as Apexl Studios Ltd, a name previously reserved for a separate project, but fitting for use as a full service digital agency.
Video CDN Launched
In response to an urgent client request, We built and deployed a video CDN in a matter of weeks. The video CDN provides bandwidth dedicated to video streaming at an extremely competitive rate (compared to Vimeo Enterprise, Wistia etc). At the time of writing, the CDN is pushing about 250TB of data a month.
New Website Launched
After nearly 2 and half years of trading, Apexl Studios growing and the range of products and services provided increasing, we decided now was the time to update our brand and build and launch a new website.