Revolut

Unlock Ultra

The Challenge:

Revolut, the banking super app, was launching Ultra, their new top-tier plan with a platinum-plated card. How do you make a banking plan feel like a VIP experience? That's where Immersion Studio comes in, with our knack for turning the ordinary into the extraordinary.

The Strategy:

Revolut wanted to welcome everyone into a 'World of Exclusivity.' Our mission was to make this launch not just another banking plan, but a moment to remember. We aimed to blend cutting-edge technology with social media buzz, making Revolut stand out from the traditional banking crowd.

The Activation:

Sense set up 'platinum portals' in major European cities, and we brought them to life with Augmented Reality. Customers could unlock these portals using AR to get their first glimpse of the stunning metal card. But we didn't stop there. We also created CGI versions of the installations in aspirational locations, making the moment even more Instagrammable.

The Impact:

The 'Unlock Ultra' campaign prompted users to share their experiences on Instagram, offering them a chance to enjoy the valuable plan 'fee-free' for the first year. This aligned perfectly with Revolut's brand as a tech-forward financial institution.

The Tech Behind the Magic:

We used Augmented Reality to make those 'platinum portals' more than just a pretty face. They became interactive experiences that not only showcased the Ultra plan but also encouraged social sharing.